Hiring an exceptional salesperson is a tricky process. It takes time and the right questions.
Let us start this reading by saying that it can be hard to hire the right salesperson in general. Why? Because sales are different from other professions, from their daily routine to productivity evaluation metrics. In other professions, for example, it is easier to measure their performance and work methods, but in sales, it can be hard to once it's fluid daily operations - this can vary from each professional and their technique.
The first main question is: Why does my company need to hire a salesperson?
Did you relate to these answers? YES? Then let's go to the next important point:
HOW TO DO IT
In other words, set terms for both your minimum and preferred qualifications for the position. When hiring salespeople, you may have to wade through an ocean of applications and resumes, so it’s essential to know what you’re looking for.
By that, I mean to write an honest and clear job ad, use keywords that are important for the positions to suit your target candidates, something like “B2B”, “Remote” or “entry-level”. Also, ensure to picture realistic job requirements with an ideal background, the hard skills required, years of experience, etc. Plus the tasks and responsibilities to be carried out by this new position day to day on the sales team. And at last but not least, add a company summary with engaging copy.
You will receive tons of applications and resumes at this stage, but what should you look for? What skills and experience should you consider relevant?
According to a Harvard study: the evaluation of Company culture fit is the less you should worry about.
Here are the main skills you should look at:
However, this is the moment that most people either get lost or overwhelmed and lose a good amount of good candidates. As mentioned above, after posting the job ad you will receive tons of resumes, and you won´t be able to read and evaluate the qualifications related to your or company's requirements.
How long would it take? How demotivating is it? Be honest…
However, VanillaHR is here and we got your back. Our hiring platform will assist you in collecting the most matchable candidates based on the skills and qualifications previously defined by you or the HR department saving you time for the next steps.
The more significant part of a recruiting salesperson is the interview. Hands down.
The questions and the analytical work that has to be done on top of the process of selecting the right candidates for the next final phases are essential.
But don't stress! We thought about it and worked on it too. We happily introduce you to the AI interviewer, the technology to make the interview process easier, automated, and accurate. This tool will create a report based on micro facial expressions and body language while the meeting is being conducted.
Then all you have to do from here is select the reports that look more promising and select the final candidates for a 1-to-1 personal interview.
Don't forget that hiring is a negotiation and it has to be good and profitable for both parties and the selection process is part of that.